When choosing a WordPress hosting plan, you generally get what you pay for. Most WordPress hosts offer several types of hosting: shared hosting, dedicated hosting, virtual private server (VPS) hosting, and managed WordPress hosting plans. It’s essential that you choose both a hosting provider and a plan that meets your bandwidth and performance requirements. Quality web hosting is the foundation of a fast WordPress site. This will confirm your site continues to deliver pages at competitive speeds. This tool and many others even provide speed suggestions which you can apply, then try again.īe sure to test performance regularly, especially after adding new functionality. Just paste in your home page URL and see how your site performs. To get the best tangible estimate, test your site with a free performance measuring tool like Website Grader. Website homepages are typically the go-to for estimating load speed, although you should also be testing any other particularly high-traffic pages as well. Page speed will also vary across your site’s pages, depending on the amount and type of content on each one. There’s no all-encompassing metric that sums this up, since performance varies by every visitor’s geographic region, internet connection strength, and whether your site is cached by their browser. Schedule tasks for low-traffic periods.įirst, let’s understand where your site stands performance-wise.Simplify your page designs and content.There’s no time to waste, so let’s dive in. You may even begin to see improvements after taking just a few of these steps. Too many things running on your web server at once will deplete its resources, slow down your pages, and thwart off conversions.Īs we’ll soon see, many approaches to speed up WordPress are pretty non-technical, while others involve installing a plugin or even changing some of the code yourself (as long as you know what you’re doing). Plus, WordPress themes and plugins all consume valuable server resources, even if you’re not actively using them on your site. Building pages “on the fly” like this isn’t always ideal for performance. This is due largely in part to how WordPress works: When someone visitors a page on your site, WordPress dynamically constructs the page by pulling data from various sources - like your WordPress database and theme files - then combining them into an HTML file that is sent to the visitor’s browser. Now, WordPress doesn’t exactly specialize in speed right out of the box. The faster your site, the more likely you’ll land a coveted spot at the top of the SERP. Page performance is also a ranking factor used by search engines including Google. Any longer and visitors start to lose interest. According to Google, your website should load in two seconds or less. There’s little room for error with page speed and patience. And I’m pretty sure I’m not alone here - site performance greatly impacts the user experience and largely shapes how visitors judge the quality of an online business. When checking out new websites, nothing makes me spring for the “back” button like a slow webpage. Then, we'll share 25 ways you can optimize your load times. In this post, we’ll discuss why it pays to have a fast WordPress site. It just requires a bit of elbow grease on your part. Here’s the good news: There are many ways to boost the performance of your WordPress website, and you can implement some right away. Unfortunately, WordPress doesn’t always make it easy to deliver blazing fast pages to visitors. Your users will be happier, your search engines will be happier, and your bottom line will be happiest of all. It’s true that speeding up your WordPress site can help your website in more ways than one.
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